OUR STORY
About us
With years of experience as both a legal counsel and an internet entrepreneur, Sander observed a critical gap: the lack of effective call-to-action features on the websites of small to medium-sized service providers—such as tax consultants, legal professionals, and accountants.
While the e-commerce software and marketplace industry has grown into a thriving, multi-billion dollar sector over the past two decades, there remain surprisingly few, if any, SaaS e-commerce solutions tailored specifically to the advice industry—an industry projected to generate $2,630 billion in global revenue in 2024.

Slingwise was built specifically for small and medium-sized businesses in the advice industry.
In 2024, this insight led to the launch of Slingwise—the world’s first marketing, e-commerce, and SaaS platform purpose-built for the advice industry.
Our mission is to empower advisors and experts worldwide to monetize, promote, market, and structure their (sales) advice and expertise online.
While large financial institutions have the resources to build such capabilities in-house, Slingwise delivers these same powerful features to small and medium-sized advisory businesses—making them accessible, affordable, and easy to implement.
Sales advisors
Providing free advice to support the customer journey—for example, in industries such as mortgage advisory, luxury products, insurance consulting, and luxury travel planning.
Paid Advisors
Monetizing their expertise in fields such as business consulting, law, tutoring, therapy, and even niche areas like psychic services.
Aspiring advisors
Now empowered to sell their advice through Slingwise—whether they’re dog trainers, fitness coaches, influencers, or other independent experts.